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Legal / website

Cookie Policy

This page explains which cookies may be used on luna-labs.io, why they are used and how long they are stored. It covers the website, not the Luna Labs product or customer service.

Last updated: 1 September 2026

On this pageWhat are cookies?Your choicesCookies we useProvidersContact
01

What are cookies?

A cookie is a small text file stored by a website in your browser. Similar technology may also be used to read information from your device. Cookies can be temporary and disappear when you close the browser, or remain for a defined period.

Swedish electronic communications law requires your consent before we use cookies that are not necessary. Where information can be linked to you, data protection rules also apply. Necessary cookies are used without consent because the website otherwise cannot provide the function you requested.

02

You are in control

On your first visit, you can accept all, reject everything that is not necessary, or choose by purpose. Analytics and marketing are off until you actively select them. You can use the website if you reject them.

You can withdraw or change consent at any time through the Cookies button shown on the website or Cookie settings in the footer. Withdrawal applies going forward. You can also delete cookies already stored through your browser settings.

03

Cookies currently used

Without activated provider IDs, only the first-party cookies below are used. Google Analytics, Google Ads, the Meta pixel and the TikTok pixel are not loaded and make no measurement requests until the relevant service is activated and you have consented to that category.

CookiePurpose and informationTypeStorage
NEXT_LOCALERemembers the selected language (Swedish or English).Necessary, first-partySession
luna_cookie_consentStores choices by category, policy version and the time of your choice.Necessary, first-party12 months
04

Conditional providers

Google Analytics 4

Analytics · consent required

Once a valid G- ID is configured and you consent, Google Analytics may measure pages visited, approximate location, device and browser information, and site interactions. Personalised ad signals are disabled. Common cookies are _gaand _ga_<container-id>, normally for up to two years.

Google Ads

Marketing · consent required

Once a valid AW- ID is configured and you consent, we may measure whether an ad visit results in a demo request. We do not use remarketing, Enhanced Conversions or personalised ads. Google may then use conversion cookies such as _gcl_auor _gcl_aw, normally for up to 90 days.

Meta pixel

Marketing · consent required

Once you consent, the Meta pixel measures ad results and lets us reach previous visitors on Facebook and Instagram. We do not use Advanced Matching (hashed email or phone number). Common cookies are _fbp (around 90 days) and, if you arrive via a Meta ad, _fbc. For the data the pixel collects on our site, Meta and Luna Labs are joint controllers under Meta's controller addendum.

TikTok pixel

Marketing · consent required

Once you consent, the TikTok pixel measures ad results and lets us reach previous visitors on TikTok. Common cookies are _ttp and _tt_enable_cookie, normally for up to 13 months. For the data the pixel collects, TikTok and Luna Labs are joint controllers under TikTok's joint controller addendum.

Cloudflare

Security · only when needed

Cloudflare provides DNS/CDN and protection against malicious traffic. Depending on enabled security features, it may set strictly necessary cookies such as __cf_bm (30 minutes of inactivity), cf_clearance (the configured security period) or _cfuvid (session/rate limiting). Luna Labs does not use these cookies for advertising.

Vercel

Hosting

The website is hosted by Vercel. Vercel Analytics and Vercel Speed Insights are not installed, so the current website code does not set a separate Vercel analytics cookie.

Formspree

Forms · no consent required

Forms on the website are submitted through Formspree, which forwards what you write to us. Formspree does not set a tracking cookie and requires no consent — you chose to submit the information yourself.

If Google Tag Manager is used, the container is loaded only after relevant consent. All tags in it must respect the same choice. We verify and update the cookie inventory once the live domain and final provider settings are active.

Learn more from Google, Meta, TikTok, Cloudflare, Vercel and Formspree. These providers may process information outside the EU/EEA and are responsible for their respective safeguards and transfer mechanisms.

05

Controller and contact

Luna Learning Labs ABRegistration no. 559532-5290Skanstorget 10C, 411 22 GöteborgContact: Hannes Hård af Segerstadhannes@luna-labs.io

We may update this policy when website functions or providers change. The latest version is always available here, and we will request fresh consent when a change requires it.

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Luna Learning Labs AB · reg. no. 559532-5290 · Skanstorget 10C, 411 22 Göteborg · hannes@luna-labs.io